Diurnal State Modulation

Three formulas. One biological day.

NOVR is designed around the full 24-hour human cycle: activation, performance, recovery. Not three supplements. One integrated system.

00 · sleep 06 · wake 12 · midday 18 · social MORNING SOCIAL NIGHT Diurnal · 24-hour rhythm One rhythm. Three formulas
Morning · Activate Night · Recover
Right now · your local time
--:--

Your body is currently in ….

Reading your local biological window.

Heavy metalsNot detected
Potency98–102%
ManufacturedUK GMP
Every batchThird-party tested
See full lab results
— The three formulas

One body. Three windows.

Morning fires you up. Social carries you under load. Night puts you down properly. Together they cover the day.

NOVR Morning bottle
01 · Morning

Activate. Not stimulate.

Clean ignition. Not stimulation. The first 90 minutes of your day, working with you instead of against you.

Designed to stand in for the second coffee — clean focus without the wired edge or the 11am crash. Built around the cortisol awakening response, not on top of it.

Designed to support
  • Mitochondrial output
  • Catecholamine substrate
  • ATP regeneration
  • Focus chemistry
  • Stress-resilient cognition
  • Cellular hydration
Serving · ≈ 11 g Window · 06:00 – 09:00 Flavour · Yuzu · Lemon · Ginger
— Safety & suitability Daily · Core formulation
Best for
Adults with cognitive demand, performance routines, training schedules, or shift-disrupted mornings.
Not for
Pregnancy, breastfeeding, under-18s. Anyone with caffeine sensitivity should choose the caffeine-free variant.
Start low if
New to adaptogens or stimulants. Take half a scoop for the first 5 days, then move to full dose.
Medication caution
SSRIs, MAOIs, lithium, thyroid medication, blood pressure medication, anticoagulants. Speak to your doctor first.
Typical timing window
06:00 – 09:00. Within 60 minutes of waking. Avoid after 11:00 AM.
Acute vs cumulative
Acute (~45 min): cleaner energy, calmer focus. Cumulative (~2–4 wks): steadier mornings, reduced caffeine drift.
Use daily. Not a substitute for sleep, medical care or a balanced diet. Consult your physician before use if you have a medical condition or take prescription medication.
Intimate evening conversation, city lights
Social · 20:14Words that land · calm presence
Silhouette in dark luxury interior, single warm lamp, quiet wind-down
Night · 22:30Parasympathetic descent · sleep architecture
NOVR Night bottle
03 · Night

Not a sleep aid.
A nervous-system descent.

Not a sleep pill. The 8 hours that make the other 16 work.

Mix with warm water 60 minutes before bed. Designed to help you settle faster and protect deep, restorative sleep — so you wake at the same time feeling more rested. This is the window where the body rebuilds.

The architecture it protects
  • Slow-wave sleep depth (N3)
  • Thermoregulatory descent
  • Cortisol fall · 3am hold
  • Parasympathetic dominance
  • HRV expansion overnight
  • Connective tissue repair
Serving · ≈ 14 g Window · 60 min pre-sleep Flavour · Chamomile · Vanilla · Hojicha
— Safety & suitability Daily · Core formulation
Best for
Adults with elevated cognitive or training load, light sleepers, anyone with frequent late screen exposure or disrupted recovery.
Not for
Pregnancy, breastfeeding, under-18s. Anyone with autoimmune conditions or low blood pressure without medical sign-off.
Start low if
New to magnesium, theanine or glycine. Take half a serving for the first 5 days, then move to full dose.
Medication caution
Sleep medication, benzodiazepines, anticoagulants, blood pressure medication, lithium. Speak to your doctor first.
Typical timing window
45–90 min before bed. Wind-down ritual, not last-minute. Pair with low light.
Acute vs cumulative
Acute (~30–60 min): calmer descent, quieter mind, easier onset. Cumulative (~2–4 wks): deeper sleep architecture, better next-day clarity.
Use daily. Not a sleep medication. Not a substitute for sleep hygiene, dark environments or screens-off discipline. Consult your physician before use if you have a medical condition or take prescription medication.
04 · The 24-hour map

The body in motion. The system in phase.

Drag the marker to any hour. The system tells you what your body is doing, which formula is active, and which ingredients are working.

06:30
Cortisol awakening
HPA surge · sympathetic dominance
Active formula
NOVR Morning
ALCAR · Tyrosine · CoQ10 · PQQ · Theacrine · Rhodiola
MORNING ACTIVE SOCIAL ACTIVE NIGHT NIGHT ACTIVE
00 06 12 18 24
05 · Formula x-ray

Open any ingredient. See the reasoning.

Serving · 18 g Actives · 10 Window · 06:00 – 09:00 Flavour · Yuzu · Lemon · Ginger
Acetyl-L-Carnitine (ALCAR)2,000 mg+
Mechanism
Shuttles long-chain fatty acids across the inner mitochondrial membrane for β-oxidation. Crosses the blood-brain barrier; supports cholinergic function.
Form
Acetylated for BBB transit and acetyl-CoA donation; superior to L-carnitine alone for CNS effects.
Dose
2g is the clinical-trial range for cognitive markers; higher than typical commercial doses.
Effect
Clearer ramp into the working morning. Steadier energy by hour two.
L-Tyrosine1,500 mg+
Mechanism
Substrate for tyrosine hydroxylase → L-DOPA → dopamine → noradrenaline. Buffers stress-induced catecholamine depletion.
Form
Free-form L-isomer for direct precursor pool loading. Not N-acetyl tyrosine (poorer conversion).
Dose
1.5g sits in the meta-analysis range for cognitive performance under acute stress.
Effect
Focus that holds under demand. The afternoon doesn't collapse.
Caution
Speak to your doctor first if you take thyroid medication (levothyroxine), MAOIs, levodopa for Parkinson's, or have a history of melanoma. Pregnancy or breastfeeding: do not use.
Creatine Monohydrate3,000 mg+
Mechanism
Phosphocreatine system recycles ATP. Cognitive and muscular effect; stacking effect over time.
Form
Monohydrate. Most studied. Highest absorption-to-cost ratio.
Dose
3g daily maintenance after saturation.
Effect
Cumulative. Output strength under load improves over 4–6 weeks.
CoQ10100 mg+
Mechanism
Carries electrons between Complex I/II and III in the electron transport chain. Endogenous production declines with age.
Form
Ubiquinone (oxidised) with fat-soluble delivery via flavour matrix.
Dose
100mg is the supportive range; sufficient with daily consistency.
Effect
Background. Capacity rather than spike.
PQQ10 mg+
Mechanism
Stimulates mitochondrial biogenesis via PGC-1α and NRF1 signalling.
Form
Pyrroloquinoline quinone disodium salt — heat- and light-stable.
Dose
10mg matches the human supplementation literature.
Effect
Capacity gain over weeks of use. Not acute.
R-Alpha Lipoic Acid100 mg+
Mechanism
Recycles glutathione, vitamin C, vitamin E. Protects the ETC from electron leak.
Form
R-isomer only — the bioactive form. Not racemic mix.
Dose
100mg pairs cleanly with CoQ10 in the antioxidant cycle.
Effect
Background. Long-term mitochondrial resilience.
Theacrine50 mg+
Mechanism
Purine alkaloid acting on adenosine A1/A2A receptors. No tolerance build-up over 8 weeks.
Form
TeaCrine® standardised.
Dose
50mg supports sustain without the methylxanthine peak.
Effect
Cleaner stamina. No coffee crash.
Caution
Mild central stimulant. Avoid late afternoon if you're caffeine-sensitive. Speak to your doctor if you have a heart condition, high blood pressure, or are on stimulant medication. Pregnancy or breastfeeding: do not use.
Rhodiola Rosea Extract250 mg+
Mechanism
Adaptogen. Standardised to rosavins and salidrosides. Supports HPA-axis flexibility.
Form
3% rosavins / 1% salidrosides — the Russian clinical standard.
Dose
250mg sits in the acute-window literature.
Effect
Stress feels less corrosive. Reserve under demand.
Lion's Mane Extract1,000 mg+
Mechanism
Supports Nerve Growth Factor (NGF) expression. Long-term synaptic effect.
Form
Fruiting-body extract, beta-glucan standardised. Not mycelium-on-grain.
Dose
1g daily is the supportive clinical range.
Effect
Quiet, slow, cumulative.
Taurine1,000 mg+
Mechanism
Cell volume regulation, calcium handling, mitochondrial support. Calms catecholamine overshoot.
Form
Free-form taurine.
Dose
1g balances the activation profile without sedation.
Effect
Smoother edge on the morning ramp.
Electrolyte Blend1,500 mg+
Mechanism
Sodium, potassium, magnesium for cellular voltage and overnight fluid loss replacement.
Form
Chelated forms for GI tolerance.
Dose
Replaces typical overnight loss; doesn't tip into excess.
Effect
Hydrated within 15 minutes. Mental haze lifts.
Vitamin D3 + K2 (MK7)2,000 IU + 100 mcg+
Mechanism
D3 acts more like a hormone than a vitamin. K2 directs calcium to bone, away from arteries.
Form
D3 (cholecalciferol). K2 as MK7 menaquinone (longest half-life).
Dose
2,000 IU is the maintenance range for adults with limited sun.
Effect
Mood floor in winter. Background.
Methylated B-ComplexClinical blend+
Mechanism
Methylation, neurotransmitter synthesis, energy metabolism. Active in MTHFR variants.
Form
Pre-methylated (methylfolate, methylcobalamin, P5P). No conversion required.
Dose
Clinical blend, balanced for steady support.
Effect
Sub-perceptual. Foundational.
BioPerine5 mg+
Mechanism
Black pepper extract (piperine). Increases absorption of fat-soluble actives by up to 30%.
Form
Standardised 95% piperine.
Dose
5mg matches the established absorption-enhancement literature.
Effect
None directly. Multiplier on everything else.
Serving · 8 g Actives · 11 Window · 45 min pre-event Flavour · Mint · Lime · Green Citrus
L-Tyrosine2,000 mg+
Mechanism
Catecholamine precursor. High-dose to buffer acute stress-induced dopamine and noradrenaline depletion in high-stakes social windows.
Dose
2g — higher than Morning because the social context taxes the catecholamine system harder over a shorter window.
Why this time
45min pre-event matches the Cmax window for tyrosine.
Effect
Drive without anxiety.
Caution
Higher dose than Morning. Speak to your doctor first if you take thyroid medication (levothyroxine), MAOIs, levodopa for Parkinson's, or have a history of melanoma. Pregnancy or breastfeeding: do not use.
Alpha-GPC300 mg+
Mechanism
L-α-glycerylphosphorylcholine. Most bioavailable choline source crossing the BBB intact. Substrate for acetylcholine.
Form
Alpha-GPC vs citicoline — Alpha-GPC delivers more choline per dose and acts faster.
Effect
Words come faster. Memory recall sharpens.
Synergy
Pairs with tyrosine — catecholamines + acetylcholine = drive plus verbal recall.
KSM-66 Ashwagandha300 mg+
Mechanism
Standardised ashwagandha, associated with reduced cortisol in controlled trials by damping the HPA stress axis.
Form
KSM-66 — full-spectrum, root only, no leaf extract.
Effect
Calms the threat response without sedation.
Synergy
Removes the anxiety amplifier from the tyrosine + caffeine signal.
L-Theanine200 mg+
Mechanism
γ-glutamylethylamide. Generates α-wave EEG activity within 30 min. Relaxed attention.
Dose
200mg matches the published EEG-signature dose.
Effect
Present, not flat. Eye contact easier.
Saffron Extract30 mg+
Mechanism
Crocins and safranal. Inhibits reuptake of dopamine, noradrenaline, serotonin at presynaptic transporters.
Form
Affron® standardised crocin content.
Effect
Mood lift without antidepressant onset window.
Theobromine200 mg+
Mechanism
Cocoa alkaloid. Vasodilator. Longer half-life than caffeine, smoother arc.
Effect
Sustain without jitter.
Dynamine® (Methylliberine)100 mg+
Mechanism
Fast-acting purine alkaloid. Synergistic with theacrine/theobromine for layered onset.
Effect
Quick lift within 15 minutes.
Rhodiola Rosea200 mg+
Mechanism
Adaptogen with acute-window effect. Reduces stress-induced fatigue.
Effect
Reserve held under social load.
Caffeine80 mg+
Mechanism
Adenosine A1/A2A receptor blockade. Single-espresso equivalent.
Dose
Deliberately low. The lift comes from non-caffeine actives. Caffeine just sets baseline arousal.
Effect
Baseline. Not the signal.
Taurine1,000 mg+
Mechanism
Smooths the catecholamine curve. Reduces overshoot.
Electrolyte Blend1,000 mg+
Mechanism
Sodium, potassium, magnesium for cellular voltage under stress-induced loss.
Serving · 16 g Actives · 9 Window · 60 min pre-sleep Flavour · Chamomile · Vanilla · Hojicha
Hydrolysed Collagen Peptides5,000 mg+
Mechanism
Pro-Hyp-Gly bioactive peptides. Substrate for connective tissue, skin, joint repair during slow-wave sleep.
Form
Hydrolysed for bioavailability and Pro-Hyp-Gly survival through digestion.
Why this time
Aligns with overnight growth hormone surge and protein synthesis.
Effect
Cumulative over 8–12 weeks. Skin and connective tissue resilience.
Glycine3,000 mg+
Mechanism
Lowers core body temperature via distal vasodilation. Accelerates sleep onset, deepens early-night NREM.
Effect
Body warms then cools. Sleep arrives quicker.
Magnesium Bisglycinate300 mg elemental+
Mechanism
NMDA-receptor antagonism, GABA-A modulation. Muscle relaxation. Parasympathetic shift.
Form
Bisglycinate — bound to glycine for superior GI tolerance and absorption vs oxide / citrate / malate.
Effect
Shoulders drop. Tension goes.
L-Theanine200 mg+
Mechanism
α-wave EEG signature that precedes sleep onset. Quiets racing thoughts.
Effect
Mental quiet within 20–30 minutes.
Apigenin50 mg+
Mechanism
Chamomile-derived flavonoid. Binds the benzodiazepine site on GABA-A. Calms without next-day grogginess.
Effect
Sleep continuity. Fewer 3am wakes.
Phosphatidylserine400 mg+
Mechanism
Attenuates ACTH and cortisol response to stressors. Membrane-active phospholipid.
Effect
Targets the 3am cortisol breakthrough.
DHM (Dihydromyricetin)300 mg+
Mechanism
Traditional botanical extract studied for evening composure and GABA-A receptor activity.
Effect
Cleaner mornings on the nights that need it.
KSM-66 Ashwagandha300 mg+
Mechanism
Lowers chronic HPA-axis tone. Stacking effect over weeks.
Effect
Baseline stress reactivity drops.
Taurine1,500 mg+
Mechanism
GABAergic modulation. Reduces sympathetic overshoot through the night.
Inositol2,000 mg+
Mechanism
Modulates serotonin signalling. Reduces overnight rumination.
Zinc Bisglycinate + Selenium10 mg + 100 mcg+
Mechanism
Zinc supports overnight hormonal restoration. Selenium is the glutathione peroxidase cofactor.
— What's actually in the tin

The label, in full.

No proprietary-blend hiding. Every active, at the dose per serving, exactly as it appears on the back of the pack.

NOVR Morning Supplement Facts
Serving size ≈ 11 g (1 scoop)
Servings per container 30 · Net wt 330 g
Amount per serving%NRV
Creatine Monohydrate3,000 mg*
Acetyl-L-Carnitine (ALCAR)2,000 mg*
L-Tyrosine1,500 mg*
Taurine1,500 mg*
Rhodiola Rosea Extract300 mg*
CoQ10100 mg*
R-Alpha Lipoic Acid100 mg*
Theacrine50 mg*
PQQ10 mg*
BioPerine® (black pepper)5 mg*
Total actives 8,565 mg. Remainder: yuzu·lemon·ginger flavour system, acids and sweeteners. * NRV not established.
NOVR Night Supplement Facts
Serving size ≈ 14 g (1 scoop)
Servings per container 30 · Net wt 420 g
Amount per serving%NRV
Hydrolysed Marine Collagen5,000 mg*
Glycine3,000 mg*
Magnesium Bisglycinate1,500 mg†
L-Theanine400 mg*
Phosphatidylserine400 mg*
Dihydromyricetin (DHM)300 mg*
Ashwagandha Extract300 mg*
Apigenin50 mg*
BioPerine® (black pepper)5 mg*
Total actives 10,955 mg. Remainder: chamomile·vanilla·hojicha flavour, sweeteners and processing aids. * NRV not established. † Elemental magnesium / %NRV confirmed at production.
NOVR Social Supplement Facts
Serving size 2 capsules
Doses per container 30 · 60 capsules
Amount per serving%NRV
Capsule formula being finalised with our manufacturer.
L-TyrosineTBC*
Alpha-GPCTBC*
KSM-66 AshwagandhaTBC*
L-TheanineTBC*
Saffron ExtractTBC*
Final Social capsule doses are being signed off and will publish before launch. * NRV not established.

Doses shown are per serving and reflect the formulation we manufacture to. Final printed labels are verified at production. Independent third-party assays are published on the Lab Results page.

07 · Two ways in

Pick the door that fits.

Try the timing concept for a month, or lock in the lifetime founders' rate. Both come with the 30-day money-back. The founders' door closes at 250.

— Starter trial

Test the concept.

Morning + Night for your first month. The two formulas that prove the timing idea fastest — clean wake, recovered sleep. If you feel it, upgrade to the full System with the deposit credit still applied.

£99first month
£178 if bought separately
  • NOVR Morning · 30 servings
  • NOVR Night · 30 servings
  • 30-day money-back · keep the tins
  • Cancel before month two, no charge
Start the trial

Not founders' lock-in. Standard rate after month one (or upgrade to the System).

NOVR Precision Shaker
Full NOVR system · precision shaker included
£149/ month
For life.
£50 to reserve · 250 spots only
Reserve founder access
Morning · Social · Night · Shaker included

Not sure? Start with the trial. Loved it? Upgrade — your £50 deposit still applies.

The closing thought

You only NOVR
when you get what you need.

NOVR was not designed to replace biology. It was designed to return you to it.

Morning Social Night Build my day