Your body doesn't need the same things at 7am and 11pm.
So why does every supplement on the market pretend it does. NOVR is three precision formulas, timed to the windows your biology actually runs on.
Focus without the caffeine spike. Energy that lasts the morning.
Composure under pressure, the right words on cue. Situational, not daily.
Fall asleep faster. Wake actually recovered. Non-sedating.
Morning
06:00 — 10:00 · Activate
Powder
See the impact of Morning on your body.
Social
On demand · Perform
Capsules
See the impact of Social on your body.
Night
21:00 — 23:00 · Recover
Powder
See the impact of Night on your body.
If this is your week, read on.
Not a character flaw. A body running the wrong inputs at the wrong hours.
You have probably tried supplements before.
Wrong timing
Same compound calms at 10pm, wires at 8am. One scoop ignores the clock.
Wrong dosage
Many all-in-one tubs spread a long ingredient list thin — well below the doses used in studies. Enough for the label. Not enough to feel.
Wrong combinations
Zinc blocks copper. Magnesium fights calcium. You pay to neutralise your own scoop.
Not another scoop. Three precise interventions, dosed to the windows your biology runs on.
You are not the same person at 7 AM and 11 PM.
Tap a moment. The body changes. The biology changes.
Same body. Different programme. A single scoop, once a day, ignores all of it.
So what's the answer?
Three products. One rhythm.
Morning. Night. Social. Phase-gated to your biological clock. Shipped in a magnetic presentation case — opens like a watch box. Free precision shaker included.
Morning.
Sunrise. Energy priming. Clean activation without the second coffee.
Night.
A real wind-down. Restorative overnight repair. The 8 hours that make the other 16 work.
The precision shaker.
Engineered for the powders. Sealed pour spout, agitator wire, heavy-base balance. Built to last, not to land in a recycling bin in six months.
- 500ml · BPA-free Tritan
- Internal mesh agitator for clean mix
- Magnetic lid · leak-proof to 90 degrees
- Brushed steel base · weighted feel
They ask what to take.
We ask when.
AG1 · IM8 · Athletic Greens · Huel Daily · every single-scoop product on the shelf
Built around the clock.
The trial dose. Always.
Built by the science.
The £179 question is why.
Comparison reflects publicly listed product formats and indicative subscription pricing at time of writing; competitor prices and formulations may vary. AG1 and IM8 are trademarks of their respective owners.
Three good products.
Two different questions.
AG1 and IM8 are both excellent at what they're built for: one daily scoop that covers your nutritional base. We respect the formulations. We just built for a different problem — not what to take, but when.
- Format
- One scoop, once a day — typically the morning
- Approach
- A broad blend: vitamins, minerals, whole-food greens, pre- & probiotics, adaptogens & phytonutrients
- Built to
- Cover daily nutritional gaps & support gut health
- Timing
- Same blend regardless of time of day
A strong daily multivitamin-plus-greens. It answers "am I covered?"
- Format
- One scoop, once a day
- Approach
- A large multi-ingredient blend: vitamins, minerals, greens, pre/probiotics & longevity-oriented actives
- Built to
- Be a single daily nutritional foundation
- Timing
- Same blend regardless of time of day
A comprehensive daily base. It also answers "am I covered?"
- Format
- Three formulas — Morning, Social, Night — taken at three points in the day
- Approach
- Fewer, targeted actives. Each one named, and dosed to the level used in its published studies
- Built to
- Shift state on demand: wake, perform, recover
- Timing
- Different formula for each window your biology runs on
A functional system. It answers "how do I feel right now — and what does my body need next?"
More ingredients isn't the same as more effect. A daily greens scoop and a timed functional system are built to do different jobs — many people use both. If your goal is a nutritional safety net, AG1 or IM8 do that well. If your goal is to change how you feel across the day, that's the gap NOVR was built for.
AG1 and IM8 are
sold as once a day.
NOVR is built around how your biology actually works.
Yes. Three clinical-dose formulas cost more than one all-in-one scoop. That's the price of key actives dosed to their published trials, each formula timed to the window your biology runs on, and a formulation built on chronobiology rather than convenience.
A daily greens scoop and a timed functional system are priced for different jobs. If you want to feel a shift in energy, focus and sleep — not just top up your baseline — that's what you're paying for. Pay for the outcome you're actually after.
Find your weakest window.
Nine questions. Sixty seconds. We score how aligned you are across your three biological windows — and tell you exactly where to start.
—
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Indicative self-assessment, not a medical diagnosis. NOVR supplements support healthy routines — they don't treat conditions.
Pick your tier.
Got one bottleneck? Take a single. Want the full 24-hour rhythm? The System costs less than buying the three apart — and pays for itself against the stack it replaces.
- All three formulas — 26 clinical-dose actives
- Dosed for wake, social and sleep windows
- Free Precision Shaker
- Priority UK shipping, timed to your reorder
- 30-day money-back · keep the tins
- Pause, skip or cancel any time
You build the kit once. We keep it stocked.
Your kit arrives
Your reusable canisters, the Precision Shaker and scoop, and your first month of formula. The hardware is included free when you join.
Refills only
We send refills that drop straight into the canisters you already own. No duplicate tins. Your price stays £149/mo, locked for life.
Refill, don't rebuy
Recyclable refill pouches, not a new tin every month. Less waste, lower cost — passed on to you, better for the planet.
Month two onward, this is what arrives.
Why The System is £179, not £237.
Three singles = £79 + £99 + £59 = £237. The System is £179 — you save £58/mo, £696/year. Bundle packaging is cheaper for us. We pass it on.
Why Night is £99 vs Morning £79.
Night carries the bulk: 5g collagen + 3g glycine per serving. Morning is lighter. Price follows raw material cost at clinical doses, not ingredient count.
Why we are not the cheapest.
Three clinical-dose products is not a £30/mo proposition. Real materials at the doses trials actually used. Brands at £30/mo use trace doses. We refuse.
One box. Three precision instruments.
Built to sit on your shelf for the next ten years. Made for the next ten years of you.
Founders' welcome gifts — on us.
Join The System and month one arrives as a full kit, included free. Every month after, just refills. Price locked at £149/mo for life.
When biology stops fighting you.
Five moments. Same body. Drag to feel the difference.
Tap a moment
Not a list of features. The felt difference of a body running with its clock.
This is what we call Diurnal State Modulation.
Matching what you put in your body to the state your body is actually in. Three precision formulas — Morning, Social, Night — dosed for the windows your biology runs on. Built around the chronobiology that won the 2017 Nobel Prize.
“At 51, broken sleep and a calendar that didn't respect biology. I asked my doctor what to take. He listed nine supplements. Different doses. Different times. So I did the work properly — two years with chronobiologists, endocrinologists and sleep researchers, reading every human trial. I built NOVR to do that work for me — three products instead of nine, on rhythm. If you are over 40 and tired of guessing, this is for you.”
Hall, Rosbash and Young identified the molecular machinery that runs the body's 24-hour clock. The same compound can have a different effect at 7am than at 7pm. That is why NOVR ships three formulations matched to different windows rather than a single scoop.
Read the proof →What you actually receive each month.
Two daily, one situational. Tap any card for the full protocol.
Designed to give you clean morning energy and stand in for your morning multi and the second coffee.
- Take within 60 min of waking
- Pour with cold water in the silver shaker
- Smooth onset, no spike, no crash
- Replaces morning multi + caffeine cycle
A calmer wind-down and deeper, steadier sleep. Designed to stand in for the magnesium-and-sleep stack.
- Take 45–90 min before bed
- Mix with warm water in the silver shaker
- Calmer descent, deeper sleep architecture
- Replaces magnesium + sleep stack
Morning and Night run daily — they set the rhythm. Social is event-driven, used when calm and fluency actually matter. Founders get all three plus the silver Precision Shaker, free.
90 days from now.
Where consistent, phase-gated dosing takes you. Drag the slider below.
What people are actually feeling.
Observed across the founders' programme. Not paid placements. Outcomes vary — these are reports, not promises.
"The biggest thing isn't the wake — it's the absence of the 3pm crash. I used to write that hour off. Now it's the most productive block of my day."
"I wake up recovered for the first time in years. Not just rested — recovered. The next day actually starts where I left off."
"Two before a dinner I'd been dreading. Composed, present, articulate. Walked out feeling like the night went my way for once."
Independent, structured outcome data publishes here at founders' Day 90.
Be honest about whether this is you.
Not for everyone. If it's not you yet, keep your money.
Left side? The £50 reserve is at the bottom. Right side? Keep your money.
Real people. Real weeks.
A small Founders' Programme has been running for several weeks. Names and roles below are shared with permission and verdicts are unedited. Individual experiences vary and aren't a guarantee of results.
Figures from the Founders' Programme cohort to date.
Every verdict below is from a verified Founders' Programme member — confirmed order, real identity on file, consent to publish.
“Three weeks in and the 3pm wall is gone. I used to write off the afternoon. Now it's the most productive block of my day. I have no idea what's in it and I don't really care.”
“The first thing I noticed was the quality of sleep. I'm not sleeping longer. I'm sleeping deeper. My Whoop recovery has been green for eleven straight days. Has never happened before.”
“I take Social before client dinners. The difference is night and day. I'm composed, present, and the right words come. My wife saw it and now uses it before her board meetings.”
“I have been on every nootropic stack you can name. Most do nothing. NOVR Morning is the first thing in a decade that has actually moved the needle for me cognitively. I drink less coffee. I do more work. Maths is simple.”
“At 49 I had accepted the slow drag. A month in, the drag is gone. I wake up sharp, I train harder, my wife says my mood is better. I do not even know what's in the Night one. I just keep taking it.”
“What I like is it's three products, not nine. I used to have a drawer full of bottles I never finished. This is one tin in the morning, one at night, one before the things that matter. Simple. Works.”
Founders' Programme members received NOVR at a reduced rate in exchange for honest feedback. No payment, no scripts. We publish in full or not at all.
Answered, directly.
Filter by topic, or search. Tap a question to open it.
Lock in £149/month
for life.
Three precision supplements. Timed to your body clock. Grounded in published chronobiology and the 2017 Nobel Prize-recognised science of when your biology actually wants what.
Reserve your spot.
£50 deposit, credited to your first month. 30-day money-back. Cancel anytime.
🔒 Secure payment by Stripe · £50 fully refundable · credited to your first month
- UK manufactured
- UK certified
- Free delivery
- 30-day refund
NOVR. Renew on repeat.
Social.
Composure under pressure. Words that land. Confidence engineered, not faked.